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CategoryCampaigns
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Date22.05.24
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AuthorJack lemkus online admin
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Read Time5 MIN
- it made cultural history, and its impact exalted Air Jordan to new heights, beyond the scope of basketball culture. It takes a special kind of shoe to directly inform a cinematic moment and least not, the way the particular silhouette featured in the movie, the Air Jordan 4, became synonymous with characterisation of New York as a cultural epicentre. The AJ4 was also the exact style that Michael Jordan was wearing when he infamously performed ‘The Shot’ against the Cleveland Cavaliers in the playoffs, which further immortalised the sneaker.
Abiding by their own standards for their lives, Imaad AKA King Khanget, Ervé Bukasa, Tashreeq de Villiers AKA Ricky Vani Frontline and Yasien Yaya Frederic are creators, cultural commentators and comedians using TikTok as a tool to be themselves: even in a landscape in which South African social media production isn’t as lucrative or favourable as it is elsewhere. It's about doing the damn thing, though – and these four creators are doing precisely that.
Still, as the annals of time move forward, so the ways in which neighbourhoods and communities convene with each other remains the same. There will always be uncles playing dominoes on the corner, or kids skipping rope - or coin-counting at the corner store stoep, even as the price of Chappies skyrockets.