Air Jordan 4 Retro "Industrial Blue"
The Air Jordan lore is far-reaching, but some argue that it was truly cemented in Spike Lee’s seminal film Do The Right Thing - when Giancarlo Esposito’s character ‘Buggin’ Out’ exclaimed “YO! you stepped on my brand new white Air Jordans!”

- it made cultural history, and its impact exalted Air Jordan to new heights, beyond the scope of basketball culture. It takes a special kind of shoe to directly inform a cinematic moment and least not, the way the particular silhouette featured in the movie, the Air Jordan 4, became synonymous with characterisation of New York as a cultural epicentre. The AJ4 was also the exact style that Michael Jordan was wearing when he infamously performed ‘The Shot’ against the Cleveland Cavaliers in the playoffs, which further immortalised the sneaker.

So, we took it back to our own cultural epicentre in the city, and put the shoe in its rightful place; as accessories to the lived experiences of local homies, whose work as content creators see their voices become powerful expressors of living, breathing and creating in the Mother City.

Abiding by their own standards for their lives, Imaad AKA King Khanget, Ervé Bukasa, Tashreeq de Villiers AKA Ricky Vani Frontline and Yasien Yaya Frederic are creators, cultural commentators and comedians using TikTok as a tool to be themselves: even in a landscape in which South African social media production isn’t as lucrative or favourable as it is elsewhere. It's about doing the damn thing, though – and these four creators are doing precisely that. 

The AJ4 is rooted in a nostalgia for a time past; where popular culture was taking off, and empires were being built from the ground up.

Still, as the annals of time move forward, so the ways in which neighbourhoods and communities convene with each other remains the same. There will always be uncles playing dominoes on the corner, or kids skipping rope - or coin-counting at the corner store stoep, even as the price of Chappies skyrockets.

While infamous institutions like Aneesa’s, established in 1979 in Wynberg, will continue to raise generations and keep us fed. There are aspects of Cape Town that must remain immortal, and it's our focus at Lemkus to do what we can to convey the call of cultural preservation and celebration.
We’re keeping timestamps of the present, the way Michael Jordan had 6 seconds left for that jump shot that made history. We’re a city of giants and if there’s one thing our stories can do, it's to remind you of this.