Beginning as a blog around 2008 - Daily Paper has gone onto lay the blueprint for the possibilities of building a brand’s legacy in the last decade, constantly and intimately bound by a DNA born out of culture; and it stands to tell the story of what can happen in following through with one’s dreams. After the growing success of their blog, the trio began making and selling T-shirts, and by 2012, Daily Paper was a fully fledged ready-to-wear label and later, a global operation, now housing three flagship stores in Amsterdam, London and New York. Throughout it all, the definable thread of Daily Paper is its celebration of the diaspora around the world; lending its brand identity as a benchmark built by the essence of being African - and being informed by the many cultures on the continent - no matter where one is situated in the world. Challenging borders in this way, Daily Paper embodies the spirit of expression; the Motherland’s children, spreading Her message.

Stand out collections throughout the years champion the aesthetic richness of Africa - and in being designed and told by Africans, the sincerity of Daily Paper’s offering to their international community is such that all can find a way to see themselves in the garments; colours, textures and motifs that defy the euro-centric tropes of ‘what Africa looks like’ - sharing a vision of a new generation reshaping the circumstances of what it has meant to immigrate and leave one's home; instead, Daily Paper expresses the infinite possibilities of alchemising said experience into a global community made up of creatives, makers - each actioning the future both individually and collectively. It is, in many ways, the act of building an entirely new table in one's likeness -  rather than finding a seat at the old one. This is the powerful work of our generation/s - millennials, gen-Zs and those to come after us - and the more this century unfolds, the clearer it has become that our values at Lemkus, are indistinguishable from the values of many people & brands across the world, each sharing our unique perspective on a broader, unified vision of streetwear and design, and its power to tell real stories.