The fact that the crime thriller has established a visual language so easily recognisable (almost as instantly recognisable as the Italian Folk Song Bella Ciao which eerily signals the beginning of each new episode) plays perfectly into the iconic brand’s hands as the application of the Dali mask, now synonymous with the show, works just as well when appearing on garments as it does in creating a universe on the silver screen.
Reebok and Money Heist have put together a four sneaker strong capsule, applying the Dali mask and other recognisable motifs from the hit show to four classic Silhouettes, appearing in colourways drawing from the reds and blacks that dominate the show’s aesthetic.
The Freestyle Hi and the Club C pay homage to Tokyo and The Professor respectively while the Zig Kinetica offers a unique spin on the crew’s unforgettable red jumpsuits. The Classic Leather appropriately features the Dali mask.
CREATIVE DIRECTION Luke Bell Doman and Manie Fagodien / PHOTOGRAPHY Luke Bell Doman / STYLING Salik Harris / STARRING Ameer Mohammed, Sibongile Ntaka, Tashreeq Carelse, Mohammed Hishaam Abrahams, Zaylia Vivienne / LIGHTING Byron Geduld / Assist Qaanid Hassen Muneeb