Releasing in-store only 23 July 2025 at 09:00AM. First come first serve. 1 pair per customer only. Remaining stock will be made available online at 11:00AM. All release dates and mechanisms are subject to change as per Lemkus or the relevant brands discretion should it be needed. Click here for more info regarding Launches. 

The New Balance 2010, coded U2010SGR for the White/Pink “2010 Lifestyle” colorway, is a fresh drop in New Balance’s lifestyle lineup.

Upper: Mixed materials including suede overlays, leather underlays, and breathable diamond-knit mesh. White base with soft pink/beige accents in the SGR variant.

Cushioning: Equipped with an ABZORB-boosted midsole (ABZORB + ABZORB SBS) and a Stability Web arch support structure for enhanced comfort and stability.

Outsole: Durable rubber outsole featuring tread patterns inspired by classic NB runners, ideal for everyday grip.