BŪJIN’s sets are a journey - from the grit of gqom to the pulse of techno, from yaadt and kuduro to black ghetto house. She’s not chasing trends; she’s building sonic worlds that move bodies and challenge norms. Her artistry goes beyond the decks, she’s a composer, DJ, sound designer, and film artist whose work uses the body and sound as tools for storytelling. Each track, each set, each experiment speaks to freedom, expression, and identity.

Shot through the creative eye of Don Buetussa, the campaign reimagines the Nike Shox Z in a surreal, sci-fi-inspired world — drenched in chrome tones, neon hues, and an extraterrestrial glow. It’s a vision of rebellion - a reminder that being misunderstood can be your superpower.

The upper features layered textures, subtle gloss finishes, and aerodynamic lines that give the sneaker a technical yet fashion-forward aesthetic. Underfoot, the signature Shox cushioning system delivers that unmistakable bounce — responsive, springy, and built for energy return. - Now available in-store and online on lemkus.com

Talent: @buu.jinn

CD/Photography: @donsfilms

Stylist: @sistrbettina

Hair and Make-up: @amystockenstroom.hmua

Art Direction: @bambi.com_

Production: @kayceethompson_ @halfandhalve