BŪJIN FOR NIKE SHOX Z
NOT HERE TO BE LIKED - Some people move with the crowd. Others move the crowd. BŪJIN has never been one to blend in. A force in South Africa’s underground electronic scene, she’s built a name on sound that’s raw, unfiltered, and unapologetically her own.
BŪJIN’s sets are a journey - from the grit of gqom to the pulse of techno, from yaadt and kuduro to black ghetto house. She’s not chasing trends; she’s building sonic worlds that move bodies and challenge norms. Her artistry goes beyond the decks, she’s a composer, DJ, sound designer, and film artist whose work uses the body and sound as tools for storytelling. Each track, each set, each experiment speaks to freedom, expression, and identity.
That same defiant energy sits at the heart of Nike’s “Not Here To Be Liked” campaign - a statement for those who stand firm in their difference.
Shot through the creative eye of Don Buetussa, the campaign reimagines the Nike Shox Z in a surreal, sci-fi-inspired world — drenched in chrome tones, neon hues, and an extraterrestrial glow. It’s a vision of rebellion - a reminder that being misunderstood can be your superpower.
The Nike Shox Z (HQ7540-004) reimagines the early-2000s icon with a bold, modern edge. Designed as a women’s-exclusive silhouette, its low-profile shape and sculpted Shox columns fuse nostalgic design with futuristic detail.
The upper features layered textures, subtle gloss finishes, and aerodynamic lines that give the sneaker a technical yet fashion-forward aesthetic. Underfoot, the signature Shox cushioning system delivers that unmistakable bounce — responsive, springy, and built for energy return. - Now available in-store and online on lemkus.com
Talent: @buu.jinn
CD/Photography: @donsfilms
Stylist: @sistrbettina
Hair and Make-up: @amystockenstroom.hmua
Art Direction: @bambi.com_
Production: @kayceethompson_ @halfandhalve
